10 Easy Content Ideas Every Coach Can Use Today
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Content creation doesn’t have to feel overwhelming. Sometimes the best posts are the simplest — the ones that share a quick win, answer a common question, or give your audience something valuable they can apply right away. For coaches, these easy formats are a great way to show up consistently, build trust, and deliver value without spending hours drafting long essays or recording polished videos.
This post is the first in a 5-part series on 50 Content Ideas for Coaches. In this installment, you’ll find 10 easy content ideas you can start using today. Each one is straightforward, practical, and flexible enough to adapt to your coaching niche. Think of it as a starter pack for keeping your content flowing with less stress and more impact.
1. Answer Your Most Common Client Question
As a coach, you’ve probably noticed the same questions come up again and again in sessions, emails, or discovery calls. Turning those into content serves two purposes: it demonstrates your understanding of your audience’s real struggles, and it saves you time by creating a resource you can refer back to.
Start by listing the top questions you hear most often from clients or prospects. Choose one and answer it thoroughly in a blog post, video, or even a short caption. The key is to keep your explanation warm and approachable — as if you’re speaking directly to someone who just asked you in real life. End with a simple action step so readers walk away knowing exactly how to apply your advice.
An excellent example topic for any coach would be “What’s the difference between coaching and therapy?” Clearly break down the distinction to give readers confidence in choosing the right support for themselves.
Here are a few tools to help you capture questions and draft your answers!
Typeform – Collect client questions in a simple form and share the link in your content.
ChatGPT – Draft your answers faster..
Otter.ai – Transcribe live Q&A sessions so you can repurpose them into written content.
Descript – Edit audio/video Q&As quickly, whether you prefer answering on camera or in a podcast-style format.
2. Mini Tutorials or Quick Tips
Not every piece of content has to be long or in-depth. Mini-tutorials and quick tips let you share value in bite-sized form, making your expertise easy to consume and easy to share. These are especially effective on platforms like Instagram, LinkedIn, or TikTok, where short, actionable advice often gets the most attention.
Think about the small but meaningful “aha!” moments you give clients during sessions, which are those nuggets of wisdom that spark quick wins. Turn each one into a short tutorial or tip, keeping your explanation simple and focused on a single takeaway. If possible, pair your tip with a visual, graphic, or short video demonstration. The goal is to give your audience a quick win that builds trust and keeps them coming back for more.
An example topic for a Meditation Coach could be “3-Minute Grounding Technique Before Your Big Presentation,” demonstrating how to create a quick, repeatable routine that combines breathwork, visualization, and posture shifts.
Here are a few example tools to help showcase your quick tips!
Visme – Create polished graphics or micro-presentations that showcase your tip.
Snagit – Capture and annotate quick screen tutorials for tech or workflow tips.
InVideo – Edit short-form video content tailored for social media platforms.
Hootsuite – Schedule your quick tips across multiple channels with analytics built in.
3. Checklists or Cheat Sheet
Checklists and cheat sheets are simple, high-value resources your audience can save and return to again and again. They make complex processes feel doable by breaking them into clear, repeatable steps. Because they’re quick to reference, they’re also highly shareable — the kind of resource that positions you as a coach who makes life easier.
Pick a process that your clients often struggle to remember or repeat consistently. Break it down into a straightforward series of actions or reminders, and keep the formatting clean so it’s easy to skim. A one-page checklist or a short cheat sheet works best. You can offer it as a downloadable PDF, a printable, or even a graphic for quick saves on social media.
An example topic for a Fitness Coach could be “Your Full Body Warm-Up Checklist,” which can be a printable guide with step-by-step movements to prepare for workouts, reduce injury risks, and build consistency in training.
Here are a few tools to help create your checklists!
Checkli – for creating and sharing public or private checklists online.
Checklist.com – for building interactive checklists people can reuse.
Piktochart – for designing visually appealing one-pagers.
MyMap – for quickly creating and sharing branded cheat sheets.
4. FAQ Roundup
An FAQ (Frequently Asked Questions) roundup pulls together the most common questions your audience has and answers them in one place. Unlike a single Q&A post, this format gives readers a “one-stop shop” they can bookmark and revisit whenever they need clarity. It’s efficient for you as a coach, too. Instead of repeating yourself, you can direct clients and prospects to a resource that covers the basics in detail.
Begin by compiling the most frequently asked questions from discovery calls, coaching sessions, and even your DMs. Organize them into themes to make the roundup feel more structured and less random. Write your answers in a warm, conversational style, keeping each response short but substantive. If a question deserves a deeper dive, link out to another blog post, video, or resource for further learning.
An example topic for a Business Coach could be “FAQ: Finding the Right Business Coach,” which can answer questions about different strategies to find a Business Coach, including conducting due diligence and determining values and goals alignment.
Here are some tools to help curate questions and create your FAQ knowledge base!
AnswerThePublic – to discover what people are asking online about your niche.
Quora – to research real questions from your target audience.
Tally – to collect client or audience questions through simple online forms.
Document360 – to create, manage, and share a polished knowledge base or FAQ hub.
5. Quotes with Commentary
Sharing a meaningful quote is an easy way to spark engagement, but the real value comes when you add your own perspective. A short reflection shows your audience how you think, which helps them connect your coaching style to practical wisdom.
Choose quotes that resonate with your niche — from thought leaders, books, or even client conversations (with permission). Pair the quote with a few sentences of commentary that tie it back to your coaching philosophy. Keep it short, and end with a reflection question for your audience.
An example topic for a Motivation Coach could be quoting James Clear, author of Atomic Habits, when he says, “You do not rise to the level of your goals. You fall to the level of your systems,” along with a short reflection of how this quote helps you remind your clients that motivation matters, but consistent systems are what create lasting change.
Here are a few tools to discover quotes and create graphics to share on your social media!
Goodreads – to discover curated quotes on almost any topic.
QuotesCover – to turn quotes into shareable graphics.
Snappa - to turn quotes into shareable graphics.
Buffer – to schedule social posts and spread them out over time.
6. Book or Podcast Recommendation
Recommending a book or podcast shows that you’re a learner as well as a teacher. It positions you as a curator who can sift through the noise and highlight resources your audience will find helpful. When you add your personal commentary, it shifts from being “just a recommendation” into a post that deepens trust and authority.
Select a book or podcast that genuinely addresses the challenges your clients face. Share one or two key takeaways and connect them to your coaching philosophy. Keep it short and actionable — readers should leave with something they can try right away. If it’s a book, you might pull out a quote that stood out and add your reflection on it.
One example book a Life Coach can recommend is The Gifts of Imperfection by Brené Brown, which discusses how authenticity is a cornerstone of coaching and how that can give your readers a way to “show up” more fully in their lives.
Here are a few tools to find podcasts and books for your audience!
Podchaser – to find trending podcasts by theme or niche.
Blinkist – for bite-sized book summaries you can reference or recommend.
Audible – for referring audiobooks and podcasts
Bookly – to track, source, and share quotes from your favorite reads.
7. Before and After Snapshot
Transformation stories pack a punch because they’re instantly relatable. A quick “before” and “after” shows your audience what’s possible, while also spotlighting the tangible results of your coaching approach. These snapshots don’t have to be dramatic — even small changes are powerful when presented clearly.
Consider a scenario your clients commonly face and illustrate the contrast between the starting point and the outcome. Keep the language simple and visual — short bullet contrasts or side-by-side phrasing work best. You can use anonymized client stories, your own experiences, or hypothetical examples that mirror your coaching process. Always emphasize what created the change, so your audience sees the connection between the challenge and the solution.
An example topic for a Career Coach can be showcasing a client who has sent out dozens of resumes with no response. After working together on a targeted strategy, the client lands an interview within two weeks.
Here are a few tools that can help create a before-and-after visual story!
Canva – to create side-by-side graphics or comparison posts quickly.
Easil – for drag-and-drop templates that work well for before/after layouts.
PicMonkey – for simple photo editing and overlays to highlight transformations.
Crello (VistaCreate) – another easy-to-use design tool with templates for social posts.
8. One Mistake to Avoid
Everyone makes mistakes, and sharing a common slip-up helps your audience feel seen. It also gives you the chance to position yourself as a coach who not only spots the pitfalls but also guides people toward a better path. Done well, this format is both relatable and practical.
Pick one error you notice often in your coaching niche — it could be something clients struggle with, or a misconception that keeps coming up. Explain why it happens and what the impact is, then show a simple way to course-correct. Keep your tone encouraging rather than judgmental so readers feel supported, not called out.
One example topic for a Performance Coach could be highlighting a mistake (working longer hours continuously to get more done) and a fix (use focus time blocks and breaks to increase productivity without burnout).
Here are a few tools to help write and create posts!
ProWritingAid – to polish your writing and keep explanations clear.
Pexels – to source free, high-quality images for designing graphics for your posts.
Evernote – for organizing client insights and spotting repeated patterns that can be turned into content.
Typefully – if you want to turn mistake/solution posts into short Twitter/X threads.
9. Behind-the-scenes (BTS) Peek
Audiences love seeing the real human side of coaching. A behind-the-scenes post makes your work more relatable and transparent while giving people a preview of what it’s like to work with you. It doesn’t have to be polished — authenticity often resonates more than perfection.
Choose one element of your workday or process to spotlight — like how you prepare for client sessions, what tools you rely on, or how you structure your own growth and learning. Share a photo, a short video, or a written reflection to let your audience in. Highlight how this behind-the-scenes detail connects back to serving your clients better, so it feels purposeful rather than random.
One example topic for a Wellness Coach could be showcasing how a ten-minute ritual helps get focused and prepared for a client session.
Here are some tools to help edit your videos and post your content!
CapCut – to edit short, casual behind-the-scenes video clips.
InShot – for quick, mobile-friendly video editing with text overlays.
Later – to schedule BTS content across platforms.
Unsplash – if you’d like to supplement your own visuals with stock images that add context.
10. Client-friendly Templates
Templates save time and remove decision fatigue, which is precisely what clients love. By offering a simple worksheet, reflection exercise, or script, you’re giving your audience a ready-to-use tool that helps them take action right away. It’s practical, tangible, and positions you as a coach who provides solutions, not just inspiration.
Consider the resources you already share with clients, such as weekly check-ins, goal trackers, conversation scripts, or journaling prompts. Adapt a lighter version for your broader audience. Keep it simple, ideally a one-pager, and make it easy to download or screenshot. Add a short explanation so readers know how to use it without needing your guidance.
An example topic could be a “Weekly Goal Setting Template for Leaders” that could be great for Leadership Coaches. This template could include a one-page worksheet with space to write three team priorities, one leadership development focus, and one action to support team well-being.
Here are a few tools that can help create, share, and post your templates!
Microsoft or Google - for free, pre-built templates, or create your own.
Miro - to collaborate with clients and serve as a central content hub.
Template.net - to generate text-to-editable templates.
Leadpages - to turn your templates into landing pages.
Creating content doesn’t have to be complicated. With these 10 easy ideas, you can show up consistently, deliver value, and keep your audience engaged without spending hours stuck at a blank screen. Start with one or two that feel natural, and build from there — the more you practice, the easier it becomes.
This post is the first in a 5-part series on 50 Content Ideas for Coaches. Be sure to check out the next installment, where we’ll dive into content formats that build trust and authority. And if you’re ready for even more inspiration, explore other posts on the blog for practical strategies to grow your coaching practice.